KDR were commissioned by Ma.Strum, an exciting new high end men’s technical wear retailer, after seeing their work on the Hope and Glory website. The client required an engaging, easy to use and fully featured SEO-friendly e-commerce shop, with full administration functionality over the product range. KDR worked with MA.STRUM using their existing branding to deliver a fresh new front end to launch the brand online.
The site launched on budget, and offered a custom admin panel, a bespoke link to a third party stock management system, email marketing integration with Web Parler to deliver email campaigns and competitions, and Twitter and Facebook integration and videos.
Following the launch, the client gave positive feedback on the development, and asked KDR to develop a WordPress blog to keep customers and fans of the brand up to date with new products, news, promotion and feedback.
After a successful first year, the MA.STRUM brand gained a new joint owner John Sharp from Branded Stock forming a partnership with the Italian designer Lorenzo Osti’s company. D-sign.it took over the website development in March 2012 as they are a partner in the brand. Will Dixon Director at GDI thanked all at KDR for their hard work on the project and are happy to provide a reference.
Nigel Thomas, Director of Lord Sainsbury’s Gatbsy Technical Education Projects approached KDR following their work in the Science Enhancement Programme and other GTEP projects. GTEP wanted a refr